What is Datafication? Datafication, according to MayerSchoenberger and Cukier is the transformation of social action into online quantified data, thus allowing for real-time tracking and predictive analysis. Simply said, it is about taking previously invisible process/activity and turning it into data, that can be monitored, tracked, analysed and optimised. Latest technologies we use have enabled lots of new ways of ‘datify’ our daily and basic activities. So, What Exactly is Datafication? In business, datafication can be defined as a process that “aims to transform most aspects of a business into quantifiable data that can be tracked, monitored, and analyzed. It refers to the use of tools and processes to turn an organization into a data-driven enterprise.” There are three areas of business where datafication can really make an impact: Analytics In today’s data-driven world, analytics is king. By collecting and analyzing data, businesses can gain valuable insights into con...